RECENT PROJECTS
Yorkshire Made Women
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Yorkshire Made Women was a self-initiated brief that grew out of the research that I undertook for my dissertation looking at how women have been portrayed in British posters in the last hundred years. I became interested in the work of Jane Bowyer and Amanda Phingbodhipakkiya using art to publicise women’s often neglected contribution to society.
The focus of my project was the book “Yorkshire Made Women”, a pictorial record of inspirational women from a range of fields of achievement all united by being born in Yorkshire. Each woman has a double-page spread with an illustration and a brief description of her achievements. Some are well known, and some deserve to be better known: Betty Boothroyd, Beryl Burton, Judi Dench, Brenda Hale, Barbara Harrison, Barbara Jane Hepworth, Hannah Hauxwell, Anne Lister, Adeeba Malik, Helen Sherman, Stevie Smith, Jane Tomlinson, Sally Wainwright, Jodie Whittaker.
The front cover contains a hand-stamped design for the title mixing lacquer and lipstick to form the bright pink ink. This was to introduce some minor variability into the books’ appearance to make each copy more individual. I also used smaller versions of the individual portraits to create pattern designs featured on the end pages of the book and looked to use individual colours for each woman’s pages as well as using a stylised Yorkshire rose motif and extensive white background (like white in the Yorkshire rose) to reflect the Yorkshire element of the project. I also used the image of the title stamp and the patterns developed for the end-papers as the basis for designs for mugs, tote bags and T-shirts.
YCN Competition
Fedrigoni x Oliver Bonas
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One of YCN's 2020 briefs was Fedrigoni x Oliver Bonas.
The brief was to create the packaging for a new range of candles for the Spring/Summer 2020 collection. These designs should be inspired from the moodboards supplied. The packaging concept will need to support 4 designs that work together as a collective.
Creative requirements where to showcase the Fedrigoni range through the following:
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Outer packaging for the four candles.
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The label that will go on the vessel (the container for the actual candle).
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Any other tactile paper or card elements that you feel will support the product story.
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A name for the range.
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The logo Oliver Bonas logo must be visable on either the top or front of the product.
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To use Fredrigoni paper throughout the project.
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These products needed to be aimed at a target audience which was female between her mid 20's to mid 40's, who is intelligent, confident and well-read, with a discerning eye and a great attention to detail. Who is interested in the world and her health and well being,
as well as having a fresh, relaxed, simple and feminine style.
There was also a huge focus on sustainability. Oliver Bonas focus on how their entire network impacts the environment. The design and buying teams also focus on how to reduce plastic packaging on all products, which they wanted to be taken into account with the design.
I choose to interpenetrate the brief to a mother earth based project from the mood boards the company attached to the brief. I also looked at the idea of sustainability. This meant I designed a range that had zero plastic usage and could be 100% recycled in general paper recycling. Each candle was themed round a element: Earth, Water, Air and Fire. These then had floral and fauna elements and scents that matched the elements. These elements where also reflected in the candle toppers which where created to form 3D flowers. I also looked at merging the idea of environmental impact into the packaging, Including litter merged into the designs to highlight the way the packaging protected the beautiful candles from the harsh outside world, This idea worked as a thought provoking product but I felt like it didn't reflect the target audience or the brief correctly, and over crowded the products insides and paper flowers so reverted back to the first idea. The final design was mocked up on a display stand which would be solid wooden blocks with laser cut lettering for the Oliver Bonas logo and collection name.
Pani Cosmetics
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Pani Cosmetics was a self-initiated brief that grew out of the some research I looked at in my second year of University on packaging and plastics. The makeup industry uses a lot of plastic in packaging and also focuses on sex to see products. These where two things I wanted to change in the brand and products I created.
The brand Pani Cosmetics developed from the Maori word for paint which is Pani pani. The logo was created to look like the centers of the typography where make up pans. The type face was designed by me, to be used by the brand.
The pallet was designed to be wooden using a magnet plate to attach the pans into the case. It also uses magnets to keep the lid shut. The lipstick also used the magnet clip in feature to secure the product into the casing. This meant when used the consumer would just buy a new refill and keep the casing. This would reduce waste as the products would be wrapped in wax paper for hygiene reasons.
The marketing campaign focused on the idea that the pallets where changeable and customization that would suit everyone's needs. The idea of being flexible and open to all genders and ages as well as abilities was something the brand focused on.
Penguin Book Competition 2020
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Penguins student design awards in 2020 for the Non-fiction category was A Short History of Nearly Everything by Bill Bryson. The brief asked for a smart but accessible cover that didn't look like a textbook. The cover needed to feel timeless, confident and appeal to a whole new generation of readers.
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The winning design needed to:
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have an imaginative concept
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be an original interpretation of the brief
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be competently executed with strong use of typography
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appeal to the broadest possible audience for the book
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show a good understanding of the marketplace
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have a point of difference from other books that it will be competing against in the market
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be able to sit on the shelves of a supermarket or ebook store as easily as it sits on those of more traditional bookshops
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I choose after reading the book to focus on static as a cover design basis. This is because it was a visual representation of particles and molecules that build up "Nearly everything" the wave like design also allowed for a key catching image and could be copied across into the typography design, which I kept simple with a sans-serif typeface. The spine also had the cover copy i short chunks much like the cover to emphases the fact that it was a short concise informative book.
Batsford Prize - "Our Planet"
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The 2020 Batsford Prize theme was "Our Planet" this illustration was created. I looked at environmental impact as well as politics. The image was built up with hidden meaning. The idea formed from the fact that Paddington bear was a refugee and the bear population is currently in danger. I also thought it was a striking image for the current refugee crisis and how once welcomed into new countries refugees form new lives. Much like Paddington.